Fast-food logos

This article from the Toronto Star illustrates a different aspect to society and health. It provides information about the studies conducted on our psychological state when we are exposed to fast-food logos. Are fast food logos associated with increasing people’s perception of the need to save time? I would believe that there is a case for this theory. People in our society are constantly finding ways to save more time to make the most of our day. There is this popular saying that arises in our society’s culture and is drilled into our minds, which is “time is money”. Therefore, fast-food logos may be a constant reminder that we have to keep moving, which can be detrimental to our health. This article does not say that seeing fast-food logos equates to a higher consumption of fast-food but it does explain how these logos make people more concerned with efficiency, which can negatively impact our enjoyment of moments/events in our lives and our health. The concern with efficiency can lead people to make unhealthier food choices but because people are exposed to many different ads, some may counter the logos and have no effect on people.

According to the article, fast-food logos affect everybody but what about those of a lower socioeconomic status where time may even determine whether they will have enough to eat for the following weeks. These people spend longer hours at work making less money; therefore, why wouldn’t they want to eat foods that can be made fast. People with that are of a lower SES may not have the time to prepare more nutritious foods anytime of the day. There are many factors explaining why people with a lower socioeconomic status experience poorer health than people with a higher socioeconomic status and this article is just another factor or proof of why poorer health may be the case. Social inequality is a huge problem and many articles are able to show hints about this problem even when it doesn’t seem to fit.

Link:

http://www.healthzone.ca/health/mindmood/article/786836--how-a-fast-food-sign-changes-your-day